Every business, regardless of size or industry, is faced with a new marketing landscape – the informed consumer who is no longer satisfied with passive consumption of traditional marketing materials, and may be skeptical, if not cynical, towards them.
Mass communication is diminishing in its effectiveness because the customer craves communication, not just information – both with the people who work at the company – and with each other.
Social media isn’t just having a blog, a Facebook account, or twittering random trivia. It’s how companies reach new and existing customers – but also how customers reach the company and how companies learn what the customer wants and needs.
Social media is how companies enter the conversation about their business and their industry. Which means businesses need to become more than just good talkers – they need to become good conversationalists.
The best conversationalists, online and off, are people with interesting information to share and stories to tell. They go beyond the mere retelling of the facts and explain why those facts matter and how they affect the listener. They make you laugh, or sometimes cry. They make interesting points and present new ideas, or old ideas in a new light. They entertain and enlighten – and give you the tools to share the information with others.
They create compelling content. Blogphilo New Media can help you do exactly that.
Beyond Buzzwords
There are a number of companies that enter the social media space with little idea of long term strategy or even short-term planning. More than one company blog was founded simply because a competitor had one, or the company thought it would make them look more “hip” or “professional.”
But companies shouldn’t put out blogs just for the bragging rights and being able to fill boxes on buzzword bingo sheets. It won’t hurt, of course, but you only begin to see the real benefit of social media when you start putting your best ideas out there.
By providing new and interesting ideas, you can establish your company’s reputation as a thought leader within your industry. By creating material that people want to share, it increases traffic to your Web site – both directly and indirectly through Google PageRank. By listening to your customers, you can make changes to your product development roadmap to better meet their needs and address customer concerns and problems much more quickly. And it allows you to connect with experts in your field – as future business partners or talent acquisitions.
What Blogphilo Does
Blogphilo New Media specializes in creating compelling content for use with social media endeavors such as blogs, viral videos, and yes, even tweets. But we’re more than just Web copywriters.
When and if you’re ready, we will consult with your company to help you create your own compelling content – helping you recruit and/or train the talent you need. Nobody knows your company better than you – so it makes sense that you should be writing about your company. We’ll guide you through every step of the way.
We also offer video production services for when you’re ready to move onto YouTube or want to host your own videos on your site – and if you’d like to do your own video production in-house, we can help with the basics, such as choosing equipment, basic composition, and video editing.
All of this is to help your company find it’s voice in the social media setting.
Standing Out
For the past four years, the principals behind Blogphilo New Media have an established track record of success with B2B and B2C companies in social media, blogging, and viral video. We’ve gotten placements in the Washington Post, New York Times, USA Today, ComputerWorld, InformationWeek, Slashdot, Reddit, Fark, Digg, and the YouTube homepage.
We’ve got a proven track record in increasing traffic – We’ve taken a blog from 0 visitors to 187,000 over eight months, and taken blogs from 750k/mo to 1M/mo, and created a Web series with an average of 30,000 views per video – with two videos in the series getting more than 140,000 views.
We’ve received praise from the editor of Network World, the tech columnist at Houston Chronicle, and Michael Cote of RedMonk. We’ve also been part of a great team that earned the #2 spot in MarketingSherpa’s Viral Hall of Fame for 2007.
And we’re willing to travel literally anywhere in the developed world to work with your company in person – from LA to New York… to London, or Paris, or Berlin, or Buenos Aires, or Auckland, or Sydney, or Tokyo, or Seoul… – to be able to get the full story about your company.
The Inevitable Call to Action
If you’ve read this far, obviously you have questions about our track record and our services; so feel free to check out the rest of this site, and if you’d like, you can contact us at brian.boyko@gmail.com, or give us a call at +1 512 402 8617. We’d be happy to schedule an initial consultation with you about what we can do for your business.