Blogphilo New Media was founded in 2010 by Brian Boyko, who has worked as a social media specialist for various companies and in freelance capacity since 2005, for companies such as NetQoS, a provider of network performance management products and services, and Web sites such as HardOCP.com, which covers enthusiast computer hardware, and GeeksAreSexy.net, which covers general technology and “geek culture” news. Highlights in his career include the “30 Days with” series of articles on operating systems, and the coverage of the Julie Amero case, where his coverage advanced the story and helped with overturning her wrongful conviction.
Testimonials:
“[Boyko has] given me a newfound respect for what “corporate blogging” has to offer. That was a damn fine interview and we’d have been happy to run it in Network World.”
— Paul McNamara, News Editor, Network World.
“NetQoS’ blogging program has always been a stand-out for me in the space as well. It’s hard to maintain attention around something as dull (to most folks) as network management, let alone find something to blog about, but they’ve done a good job over there.”
— Michael Coté, Redmonk
“I hired Brian Boyko at HardOCP a couple of years ago. He’s a fantastic journalist. His pedigree is in blogging, as indeed was his thesis at the University of Texas. While his politics are admittedly slanted left, he’s one of the few that I absolutely respect despite disagreeing with nearly all of his positions. Brian has a track record of engaging, thoughtful reporting that gets people talking. Personally, I think he’s on track to become one of the most important bloggers in the US within the next five years.”
— Chris Morley, Managing Editor, HardOCP
“Brian is the ultimate blogger. He is creative, funny, and extremely knowledgeable. Since he joined my team his stories have been picked up by major news outlets and numerous new media forums. Because of his efforts, the Network Performance Daily blog has quickly attracted a readership of more than 5,000 networking professionals, received honors, and–best of all–generated marketing leads and revenue.”
— Pam O’Neal, Director of Marketing, Breaking Point Systems.
Media Mentions:
ComputerWorld: “Corporate Blogs Take On an Edge”
Companies such as NetQoS, which launched its blog nine months ago, are eschewing Corporate Blogging 1.0 tactics that often result in blogs being used merely to post static marketing materials as an extension of companies’ Web sites. Now, a growing number of businesses are opening up their blogs to provide an outlet for the same kind of uncensored commentary and interaction that have made personal blogs such a popular medium on the Web.
At such companies, executives or full-time in-house bloggers like Boyko are writing posts. Although the goal is still to raise the profile of a company, the new-style blogs often tackle unconventional topics that may not have an obvious effect on businesses’ bottom lines.
New York Times TechTalk Podcast on “30 Days with Linux” [MP3]